This is your Project Page. It's a great opportunity to help visitors understand the context and background of your latest work. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share.
Main Goal
The goal of this project was to give Revlon cosmetics a much needed branding update, being that their target market has shifted away from the true consumers of makeup. This included showing Revlon's new
branding through both print and digital design
Design Process
When designing a new Revlon logo, it was important to keep the logo looking familiar to the old one while also feeling more modern at the same time. If it is too unlike the old one, we may lose the brand recognition
Packaging Design
Revlon needed new, fresh packaging as they have not changed their design in many years. This included adding some colors to the palette that are unique and stand out amongst other makeup brands
Final Redesign
While new colors were added to the brand guide, it was important to still stay true to Revlon's signature red, however this new red is of a different shade than the previous to separate them from other brands using the same bright red
Digital & Print
Despite packaging being the main redesign touchpoint, it was also important to create digital designs to reflect Revlon's new branding. This included creating a website as well as social media